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If you’ve been following YCS on Twitter, Instagram or Facebook then you know that we’re in the process of making a lot of new and exciting changes around here. First up, our new logo (thanks Veronica Marche) which we unveiled two weeks ago! This logo is sleek, clean, crisp and elegant (I like to think of it as our YCS version of the iconic Chanel font). It is also gender neutral.
Which gets to our next big change.
We are in the process of transitioning the YCS brand to encompass your lifestyle, not just fashion. I alluded to this in the Thirteen in ’13 post when I mentioned YCS would be doing more reader events and adding diversity in our posts. What does that mean exactly? We want YCS to touch all areas of your life – whether you’re female or male. So, we’re adding a second men’s style…
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